Novikh Russkikh Mir (in English ‘The World of New Russians’) is an amusing souvenir shop on the Arbat that also provides a valuable civic service. This little boutique pokes fun at the vulgarity of those wealthy entrepreneurs who, during the 90s, made and spent millions despite the fact that most of them could barely read. Most of the items on sale here are created using the same materials that are used in traditional Russian handicraft - the twist being that instead of finding delicate porcelain plates and saucers, you will find depictions of all the New Russians’ notorious talismen. Examples include the Gzhel credit card and mobile phone. Definitely worth a look if only for the cultural insight into these economic phenomena!