The ultra-trendy Italian jeansware brand has recently made its second home in Moscow, following the big cheeses’ disappointment when they discovered that their first store had been set up in a mall (Atrium, near Kursky station if you’re interested)! Imagine the embarrassment of having your flagship stall tucked away in a humble shopping centre! This time around Replay have set up shop in a standalone boutique, giving the brand the kind of prestige it needs in order to sell Western-priced denim to the Muscovites. Expect plenty of faded patches and cool little details that you just don’t get on your 501s.